Zweig Group required brand services and a website redesign that united three separate sites into one.

Zweig Group

Zweig Group is a consulting firm for the AEC industry, with a long storied history of driving performance and purpose for Contractors, Architects, and others. Zweig advocates for leadership, studies the metrics of the industry and trains professionals in a variety of skills.

The Challenge

When I first met Zweig Group, they were operating e-commerce, e-learning, conference signup, and blogging across three disparate domains. Only months later, we had consolidated all websites under one platform, rebranded a podcast, established brand rules and established a new brand visual language for the Zweig name.


  • Shopify custom theme design & development
  • Custom In-Brand Icon Set
  • Brand Guide
  • Logo / Rebrand
  • Sales material design

Concord Adams redefined brand guidelines, typography, color and standards for Zweig Group and summarized with a concise brand guide. In design process, CA established a new brand visual language, created from a combination of color graduated filters and architectural abstract photography.

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Website Redesign

I combined three existing web properties (a WordPress marketing site, another WordPress blog, and a Shopify site) into a new robust Shopify theme, meeting multiple requirements and freeing the Zweig team from needless platform complexity, compounding overhead and redundant maintenance tasks between all of their assets and strategies.

“Consolidating the customer/client journey”

With a custom design Shopify theme, the new site was able to prioritize a product-first business model, in which sales and traffic data could be analyzed as one big story.

The Zweig Letter Podcast Rebrand

After the digital brand was re-established, sub-brands like the Zweig Letter’s own podcast, needed some love. I was more than happy to create a thoughtful new look and feel for the podcast that would help carry the Zweig brand onto Apple iTunes, Spotify and more.


Connecting a Sub-Brand to the Zweig name

The Zweig Letter Podcast needed branding that could feel classic, relate back to the Zweig logo and name, yet still be able to “stretch its legs” and have a little fun. The result is timeless, yet relevant in a digital age, lending itself to iconic Spotify presence and even swag such as stickers and totes.

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