Rules & brand color can go a long way…

I created new and updated brand rules for internal and third-party design teams to utilize in the creation of new marketing assets for Kitestring. In addition to aiding the upcoming website redesign, a new color palette reshaped the way their clients perceived the brand. By including a supporting secondary set of colors, specific areas of the business could take on a new flavor, all under the already well-known red kite symbol.

Copywriting

Along with partnered agency Concord Adams, I helped craft and guided the Kitestring team through a copywriting process that revealed key components of their brand and their offering. CA helped extend the way Kitestring spoke about their company culture, the depth of their service and the primary calls to action used in marketing material, digital and otherwise.

Web Design & Development

I originated designs and built a custom WordPress theme for an entirely new Kitestring.com digital presence. Using the original brand, but with an extraordinary facelift in color palette and overall brand visual language, I was able to give this storied company new modern context for its services. At its completion, the site is a mobile-first, lightweight web experience that educates, recruits and collects leads in an entirely new fashion. The custom theme allows Kitestring staff to update the site easily and craft new pages without the use of any bulky builder plugins such as Elementor or Divi.