ButtonUp Clothing Co.

This is a completely fabricated company. Turns out, when there’s a drop in demand for creativity, the supply tends to run over and begin doing things for the hell of it without anyone asking for it. Probably the same phenomenon behind every Lifetime movie production.

The Challenge

On one particularly slow weekday, I discovered that the imaginary ButtonUp Clothing Company was in trouble. After the owner passed away in a freak hang gliding accident, his long-lost daughter decided to move away from her no-fun and fast-paced NYC life and take over the family business in this cute southern town. She was desperate to meet a sexy lumberjack rebrand the store with a unique NYC-and-Country flare. Thankfully, I was available to help her out.

Services

  • Branding & Stuff
  • Cool trendy mockups
  • Custom Typography
  • Absolutely No Lumberjacks
ButtonUp Clothing Co.
ButtonUp Clothing Co.
ButtonUp Clothing Co.