Sport App

Hart Studio was brought in by SmallWorld to help shape the SPORT app for a confidential Fortune 500 athletic brand, turning what began as an app engagement into a larger product opportunity. Together, the work centered on extending an established brand into digital fitness in a way that felt fresh, social, and deeply connected to real-world participation. Hart Studio led the custom UX/UI design with a focus on helping users discover and book athletic activities within their local communities, creating an experience that balanced the familiarity of a legacy brand with the energy of a modern wellness platform. The result was SPORT: a community-driven digital fitness product designed to make movement more accessible, social, and embedded in everyday life.