Marque Collection Suites is a luxury suite concept created for collectors of exceptional cars and other high-value assets, offering a more refined alternative to traditional storage. The challenge was that the original name, Pinnacle Motor Club, didn’t fully capture the sophistication, exclusivity, or first-of-its-kind nature of the experience. We helped reposition the concept as Marque, developing the name, visual identity, brand assets, and sales book to frame the offering as something closer to private hospitality for collectors than simply a place to park prized possessions.

Client
Marque Collection Suites
Scope
  • Naming
  • Brand Development
  • Brand Assets
  • Sales Book
  • Website
Team
  • Nathan Hart Allen