BroThrow

Brand & Asset Development

BroThrow needed a strong sports and gaming aesthetic to compete in the markets that FanDuel, DraftKings, bet365, and BetMGM occupied. It was radically different in its concept but still needed to speak to sports fans without being specific to any sport. Hart Studio developed a mark that hit these benchmarks and proceeded to develop assets icons and background elements with licensed sport photography to be used for marketing and the following web app design.

UX / UI Design

Early on, the challenge with BroThrow interface centered around delivering betting lines in a compact way that was easy to understand. The core user was accustomed to scrolling through sports data on a regular basis but with a new model of peer-to-peer betting, the challenge centered on a bet card that communicated this new idea in an intuitive way and a framing for the entire web app that gave the cards as much space as possible to steal the show.

As the designs took shape, other functions and aspects of the platform were explored, like expanded desktop views. Core social user stories were explored, including Creating A Group and Managing Active Bets.

Print & Digital Marketing

We helped BroThrow bring its user recruitment strategy to life across billboards, Google Ads, Facebook Ads, and a stronger marketing front for BroThrow.com. The platform’s invite-only model became a central creative advantage, turning trust and exclusivity into conversion drivers. By positioning access as something earned through trusted users, every campaign touchpoint reinforced BroThrow’s value as a peer-to-peer betting app built around real relationships, credibility, and community-driven growth.