Northwest Arkansas Florist found itself with new owners with big, big plans. In order to guide and support new growth, the brand needed a new look. Something that was as fresh as the arrangements but still gave appropriate homage to the legendary painted horse that stood in front of the Joyce Street location for decades.

Northwest Arkansas Florist

Northwest Arkansas Florist is a premier flower shop in Fayetteville, Arkansas and operates with high standards. The brand as it was, didn’t quite match the kind of clientele they had earned over the years.

The Challenge

We began exploration of numerous options that leaned on local identity with the horse and some that used the state flower. Ultimately, the iconic horse with a flower in his mouth was the winning stride.

Services

Brand Development
Brand System Design
Location Branding Mockups

Brand Development & Logo Design

Logo development went through rounds of exploration over a few different influences and assumptions about how the front of the original shop might change to accommodate a new brand.

Northwest Arkansas Florist & Plans To Expand

With the old shop humming along, the brand had potential to expand. With some locations in mind, we did a series of explorations about how the brand might show its best face on the front of the original and a new location in the Fayetteville square.