Natural State Rock & Republic

Natural State Rock & Republic is a biking retreat venue for cyclists, created by cyclists.

The Challenge

Preparing for their open house and launch, NSR&R engaged me to design a website that communicated the value in a fully subversive cycling experience.


  • Web Design
  • Booking Platform Strategy
  • eCommerce
  • Email Marketing

A Robust Site for a Total Experience

Natural State Rock & Republic came to me and Concord Adams with a tight deadline for their soft launch. They needed help taking their website to the finish line, simplifying the message as well as integrating calls to action that made sense and gave users the entire list of experiences one could receive at their retreat center.

A Solution for eCommerce and Booking

Our client wanted to keep the website platform on Squarespace, but add eCommerce and tour booking functionality. We added simple eCommerce for merchandise sales, and integrated Rezdy as the booking software. Our custom pages allow users to stay on the site to book a tour.

Give it a Spin